There’s never in history been a better time to launch a clothing brand. Fashion, technology, and business can now converge in organic, new ways - and in a world that feels uncertain, consumers use clothing as their primary expression of personal taste and art curation.
You should know, the path to launching a fashion line is not a straight one - and lacking certain levels of depth can be, shall we say, hectic? You don’t know what you don’t know, and while many things you’ll learn by doing, other things, well - it’d be nice if someone had just told you from the jump exactly what to do.
That’s us. We are your friends.
Consider this your backstage fast pass to knowing what works and what doesn’t in the fashion world. We’ve learned a thing or two about what works in the world of intentional, sustainable, cost-conscious fashion design. I’m here to walk with you - through both the business and the creative sides of designing your own line.
If you have ideas but lack technical know-how…
If you know the business but need someone to walk with you to make your designs cohesive and intentional…
If you know how to design, but the business side feels sticky…
If you have no earthly idea what you are doing, you don’t speak the language (of fashion), but you have a burning passion to see your designs walk a runway…
Your brand needs bi-partisan eyes, technical know-how, and an objective voice that isn’t emotionally invested… We know a thing or two about building a fashion brand, not just a business, and setting you up to be secure and successful as you launch and grow your line.
I also know just how bad it sucks when companies want thousands of dollars from you just to talk to you and quantify your idea… only to not shoot straight with you because they just wanted your money. We aren’t one of those companies.
If I’m speaking your language… Understand that regardless of where you have your fashion line patterned, sampled, or manufactured, or whether or not you use a fashion incubator, you’re expected to come to the table knowing the basics (or pay the fairly steep price on all that consultation time).
While we used to incubate and consult individual designers on their clothing lines, the queue became overwhelming. And the questions? They alllll had pretty common themes. Our owner, Krystal Douglas, turned all of the best versions of these answers into a self-paced, instant gratification-style, online course called Project Fashion Forward.
The answer to every question you have and wish you’d remembered is waiting for you inside Project Fashion Forward.
Ready when you are.